ABOUT SBJ ALL IN
SBJ ALL IN, presented by underdog venture team, is a year-long franchise dedicated to amplifying and elevating conversations about diversity, equity and inclusion in order to activate change in the sports industry. The 2022 series kicked-off with a two-day virtual conference held March 30-31. On-demand content from that conference is complimentary and can be found here (if you were not registered to attend the virtual conference, click the “Join the Event” button to access the content).
SBJ ALL IN In Real Life
New to the franchise in 2022 is SBJ ALL IN In Real Life, presented by underdog venture team. This in-person + virtual conference will annually visit a market where meaningful diversity, equity and inclusion work is taking place in real life. It will feature best practices that are applicable to any organization or community and shine the spotlight on storylines that will inspire and inform.
Attendees should expect the unexpected and come ready to engage in programming that will open minds and open doors.
Key Themes and Topics Include
Operationalizing DEI
Recruiting, retaining and cultivating diverse talent
The ROI of DEI
The role of sports in social justice issues
Inclusive leadership
….and more
PROGRAMMING THAT EMPOWERS, INSPIRES AND PROVIDES TACTICS FOR CHANGE
Attendee Profile By Segment
Leagues & Governing Bodies 
Teams 
Networks
Big Tech 
Corporate Sponsors & Advertisers 
Agencies 
Players Associations 
Intercollegiate Conferences 
Colleges & Universities
Professional Suppliers to the Industry
ATTENDEE PROFILE BY JOB TITLE
Commissioners and League Officers
Chief Executive Officers & Presidents 
Chief Operating Officers 
Chief People Officers 
Chief Human Capital Officer 
Chief Collaboration Officer 
Chiefs of Diversity & Inclusion 
Chiefs of Human Resources 
Chief Revenue Officers 
Chief Marketing Officers
And Executives in Charge of: 
Human Capital Analytics 
Performance Management 
Strategy & Culture 
Change Management 
Employee Engagement
Community Affairs & Outreach 
Communications
ACCOMMODATION STATEMENT
If you have a disability that requires reasonable accommodation to fully participate SBJ ALL IN, email lfuller@sportsbusinessjournal.com at least ten (10) days in advance for arrangements to be made.