Menu
Marketing and Sponsorship

Ohanian adds personal touch in growing fan base for TGL's L.A. Golf Club

By Josh Carpenter
Alexis Ohanian is copying an approach he used in building Angel City FC's fan base and applying it to L.A. Golf Club, the TGL team that officially launched two weeks ago . Upon Angel City's founding in 2020, Ohanian, the co-founder of Reddit, would send personalized videos to fans who bought merch...

You’ve Run Out of Articles This Month

Register below to unlock one additional article per month or subscribe for unlimited access.
ADDITIONAL SECTIONS
PODCASTS

SBJ Morning Buzzcast: June 26, 2023

FSG gets into golf; What's next for Monumental Sports? MLB gets another hit with London series and a big acquisition in the agency world.

SBJ Spotlight: Scott Warfield of PGA Tour

Legalized sports betting is in the third inning according to Scott Warfield. The PGA Tour’s VP of Gaming says that the industry is heading in the right direction and there is plenty of opportunity. Warfield joins SBJ’s Abe Madkour and John Ourand from Orlando in this edition of SBJ Spotlight.

SBJ I Factor: Danita Johnson

SBJ I Factor presented by Allied Sports features an interview with Danita Johnson, president of business operations for D.C. United and a member of Sports Business Journal’s Forty Under 40 class of 2023. Johnson talks with SBJ’s Abe Madkour about learning how to sell and to not fear change, becoming an effective manager, the importance of empathy as a leadership trait, and what to look for when evaluating job candidates. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards, such as Forty Under 40, Game Changers and others.

SBJ TV

UNC AD Bubba Cunningham on football, women's sports and NIL

12 mins

Toledo AD Bryan Blair on the challenges and opportunities of NIL

8 mins

Marchand and Ourand, Ep: 91: What’s Next for the NBA, RSNs and Messi

43 mins

Shareable URL copied to clipboard!

https://www.sportsbusinessjournal.com/Daily/Issues/2023/06/21/Marketing-and-Sponsorship/alexis-ohanian-los-angeles-golf-club-tgl.aspx

Sorry, something went wrong with the copy but here is the link for you.

https://www.sportsbusinessjournal.com/Daily/Issues/2023/06/21/Marketing-and-Sponsorship/alexis-ohanian-los-angeles-golf-club-tgl.aspx

CLOSE
You have 0 All Access articles remaining this month.

Register for a free SBJ account to unlock one extra article per month.

© 2023 Leaders Group. All rights reserved. The material on this site may not be reproduced, distributed, transmitted, cached or otherwise used, except with the prior written permission of Leaders Group.